Course curriculum

    1. Welcome!

    1. Week 1.1. Introduction To International Management

    2. Week 1.2 Importance of international management

    3. Week 2. Hofestede's Cultural Framework

    4. Week 3. GLOBE Framework

    5. Week 4_ Cultural Stereotyping and Social Institutions

    6. Week 5_ Cross-Cultural Assignments

    7. Week 6_ Strategies for Expanding Globally

    8. Week 7_ The Necessity of Global Markets

    9. Module 1 Exam

    1. Week 1_ Marketing and the Marketing Process

    2. Week 2_ The Marketing Mix and the 4Ps of Marketing

    3. Week 4_ The Evolution of Marketing Concept

    4. Week 3_ Factors Comprising and Affecting the Marketing Environment

    5. Week 5_ Determining Consumer Needs and Wants

    6. Week 6_ Customer Relationship Management (CRM)

    7. Week 7_ Ethical Marketing

    8. Module 2 Exam

    1. Week 1_ Introduction

    2. Week 2_ Accounting Basics

    3. Week 3_ The Accounting Equation

    4. Week 4_ Technological Advances

    5. Week 5_ Ratio Analysis 

    6. Module 3 Exam

    1. Week 1_ The Role of Finance and the Financial Manager

    2. Week 2_ How Organizations Use Funds

    3. Week 3_ Obtaining Short-Term Financing

    4. Week 4_ Raising Long-term Financing

    5. Week 5_ Equity Financing

    6. Week 6_ Securities Markets

    7. Week 7_ Buying and Selling at Securities Exchanges

    8. Module 4 Exam

    1. Week 1 Achieving High Performance through Human Resources Management

    2. Week 2_ Employee Recruitment

    3. Week 3_ Employee Selection

    4. Week 4_ Employee Training and Development

    5. Week 5_ Performance Planning and Evaluation

    6. Week 6_ Employee Compensation and Benefits

    7. Module 5 Exam

About this course

  • $440.00
  • 45 lessons
  • 0.5 hours of video content

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