Virtual Campus

Module 1.1 Understanding Marketing Concepts and Definitions

Module 1.2 Crafting a Value Proposition Introduction

Module 1.3 Market Segmentation and Targeting Introduction

Module 1.4 The Role of Customer Satisfaction in Marketing Introduction

Module 1.5 Evaluating and Adapting Marketing Strategies Over Time Introduction

Module 1 Exam

Module 2.1 Psychological Influences on Consumer Behavior (Motivation, Perception)

Module 2.2 Social Factors Family, Reference Groups, and Culture Introduction to Social Factors in Consumer Behavior

Module 2.3 The Impact of Digital Media on Consumer Behavior Introduction to Digital Media and Consumer Behavior

Module 2.4. Consumer Decision-Making Process Models Introduction to Consumer Decision-Making

Module 2.5 How Emotions Influence Purchasing Decisions Introduction to Emotional Influence on Consumer Behavior

Module 2 Exam

Module 3.1. Defining Brand Identity and Core Values Introduction to Brand Identity

Module 3.2. Creating and Managing Brand Loyalty Introduction to Brand Loyalty

Module 3.3. The Role of Customer Experience in Brand Success

Module 3.4. Measuring Brand Equity and Brand Performance

Module 3.5: Strategies for Brand Revitalization

Module 3 Exam

Module 4.1 Search Engine Optimization (SEO) Techniques and Best Practices

Module 4.2 Social Media Marketing Strategy

Module 4.3: Pay-Per-Click (PPC) Advertising and Online Ad Strategies

Module 4.4: Creating and Optimizing Email Marketing Campaigns

Module 4.5: Using Analytics Tools to Measure Digital Campaign Success

Module 4 Exam

Module 5.1 Methods of Collecting Primary vs. Secondary Data Introduction to Data Collection

Module 5.2: Consumer Behavior Tracking and Analysis

Module 5.3: Tools for Analyzing Large Sets of Consumer Data

Module 5.4: Creating Customer Personas and Segmentation

Module 5.5: Reporting and Interpreting Research Findings for Strategic Decision-Making

Module 5 Exam

Module 6.1 The Role of Storytelling in Brand Communication Introduction - Presentation

Module 6.2: Multi-Channel Marketing Strategies

Module 6.3: Crafting Messages for Different Customer Segments

Module 6.4: Crisis Management and Reputation Building through Integrated Marketing Communication (IMC)

Module 6.5: Integrated Advertising Strategies Across TV, Digital, and Print

Exam